We enable you
OBI has been an iconic part of the international do-it-yourself landscape since 1970. More than 50 years later, orange blood flows through the veins of 40,000 employees across 10 European countries as well as in Asia – and OBI has long been more than just a DIY store. While we are still fully committed to maintaining a local presence in our over 660 brick-and-mortar stores, we are also working tirelessly on the future of DIY – and on our vision for the DIY store of the future.
We believe in a digital tomorrow, one that we are already shaping today – and one that is always closely intertwined with the offline needs of our customers. Our aim is to inspire and enable them, and to be an expert partner in everything related to the home. Anytime, anywhere, for any project.
Join us on our journey as we work to become Europe’s first port of call for the home and garden!
OBI in Figures
employees
verified brand recognition (source: Konzept & Markt / Dähne Verlag 2020)
customers visit our stores
stores in Germany
stores in Europe
countries
in the 2024 financial year
heyOBI users
MACH MAL mit OBI subscribers on YouTube
OBI Management Board
A successful company is the result of strong leadership and motivated dedication shown by every employee. We don’t rest on the laurels of past success, however: we use them as an incentive to meet all the challenges and demands that we are facing now and are set to face in the future. Our Management Board puts its heart and soul into upholding the responsibility it has toward the economic activities and professional wellbeing of the 40,000 employees in the business.
Dr. Sebastian Gundel
Chief Executive Officer
Miguel Müllenbach
Chief Financial Officer
Dr. Urszula Nartowska
Chief People & Organisational Development Officer
Jochen Ludwig
Chief Commercial Officer
OBI Strategy
For over 50 years, OBI has been one of the most important players in the DIY world. And each of these five decades has been defined in different ways by growth, by change and by development. Yet hardly any decade has presented the DIY sector with greater challenges than the most recent one: during this period, it has faced digitalisation, changing customer behaviour, disruption to brick -and -mortar trading and, in some cases, uncertain economic times. The fact that OBI has chosen now – of all times – to embark on becoming Europe’s first port of call for home and garden, is a brave decision. Thanks to a clear growth strategy, however, it is an achievable goal.
OBI Corporate Values
Developed together with OBI employees, the OBI values connect our past with our future. They are part of our strong OBI brand.
The four corporate values shape our interactions and our decisions, as well as our behavior towards customers, partners and society.
OBI History
200,000,000 customers annually, over 660 stores in Europe: Even the most experienced beaver couldn’t build such a perfectly organised lodge, on such a huge scale, overnight and all by itself. Join us on a journey that begins in the 1950s and tells a success story of growth built on partnership that continues to this day.
